Be completely devoted to the client. Give him what he's supposed to get: attention, unique design and quality of construction.
-William B. Harvard, Sr.
When William B. Harvard, Sr. moved to St. Petersburg, Florida in the summer of 1938, both he and his newly adopted hometown began to recognize the promise of things to come.
Newly registered as an architect and four years out of the University of Cincinnati, Harvard saw opportunity in a community of fewer than 60,000 residents that was still suffering the residual torpor of the Great Depression. Harvard believed that there was a chance to do things differently in St. Petersburg—to go against the tide of Mediterranean Revival architecture with a design concept he called "modern tropical." Harvard’s climate-conscious use of warm woods, balconies and cross-ventilation quickly stimulated a thriving residential design practice.